The gym bag.
For the routine you already have.
Built for the burn.
Zero petroleum.
$99Planned three-pack · 3 × 50gNothing charged today
For people who love a strong balm and read the label. We're developing KONG around familiar camphor and menthol targets, with a different base beneath them.
$0 today. This is a preference, not an order or subscription.
We love the intensity of a classic balm. KONG starts with a simple question: can we build that kind of experience around beeswax, coconut oil, and shea butter? The planned formula is our starting point. The finished product still has to prove itself.
The working formula includes camphor, menthol, cajuput oil, peppermint oil, clove oil, beeswax, coconut oil, shea butter, and vitamin E. It contains beeswax, so it is not vegan. Final ingredient specifications and allergy information will be available before sale.
All options refer to the same planned $99 three-pack. The three- and six-month choices help us understand demand. Selecting one does not start a subscription or lock you into anything.
The product is in development. A manufacturer, finished formula, stability work, safety review, and final packaging must be confirmed before launch. There are no finished-product test results or certifications to claim yet.
See where we are ↗KONG is being developed as a topical balm. Application directions, precautions, and product claims will come with the final formulation and label. We are not publishing a usage regimen for an unmade product.
Our target is a cooling and warming balm experience. Matching ingredient targets on paper does not establish identical sensation or performance. Those questions belong to the finished product.
Design intentions. Finished-product sensation is not yet tested.
Beeswax · Coconut oil · Shea butter
Tiger Balm Red's US label lists camphor and menthol as active ingredients. It also lists paraffin petrolatum among its inactive ingredients.1
KONG starts with two familiar targets and a proposed base of beeswax, coconut oil, and shea butter.
KONG targets match these two listed concentrations. Finished-product performance has not been established.
Look inside the formula ↗Camphor 11%
Menthol 10%
Paraffin petrolatum
Beeswax
Coconut oil
Shea butter
The ingredients on our working brief, laid out in the open.
Final formulation and specifications will be confirmed with the maker.
Zero petroleum is the brief. This is a working formula, not a finished ingredient label or Drug Facts panel.
The direction is set. The product work comes next.
One balm. A petroleum-free base. A planned $99 three-pack.
Confirm proportions, sourcing, packaging, and production.
Complete finished-product testing and labeling before the batch ships.
What matters when you're considering a different balm.
The working brief targets 11% camphor and 10% menthol. Those are the two active concentrations on Tiger Balm Red's US label. A different base can change the experience, so we will not call it the same burn before we have tested it.
Read the planned formula ↗KONG's brief replaces paraffin and petrolatum with beeswax, coconut oil, and shea butter. It is a formulation preference, not evidence that every petroleum-based balm is unsafe or that KONG is safer. The complete formulation still needs to be developed and assessed.
See the difference ↗Three 50g jars at $33 a jar is the offer we are building around. We know a single jar of an established balm is easier to try. The waitlist helps us learn whether the three-pack makes sense to you before a first production run.
Explore the planned pack ↗The hexagonal jar and gold lid are concept renders. The aim is to see the balm through its packaging. The final shape, size, materials, and finish will be confirmed with the manufacturer.
Look at the packaging direction ↗There is no shipping date yet. A manufacturer is not signed, and the finished formulation and testing are still ahead. The waitlist is for meaningful launch updates. It is not a paid preorder.
Get first access ↗
Clear glass, by design.
Concept render. Final jar may differ.Proposed ingredients.
No paraffin. No petrolatum.
The planned starter pack.
$99 total. Nothing charged today.
Keep what you value. Understand what changes.
| Inside the jar | Tiger Balm RedUS product label1 | KONG BALMOriginal · in development |
|---|---|---|
| Camphor | 11% | 11% target |
| Menthol | 10% | 10% target |
| Paraffin petrolatum | Listed | Not in the working brief |
| Base direction | Paraffin petrolatum listed | Beeswax, coconut oil, shea butter |
| Product status | Established product | In development |
| Ready to purchase | Yes | Waitlist only |
| A single jar to try | Yes | Planned three-pack only |
This compares listed ingredients with our working brief, not tested efficacy or safety. KONG is not affiliated with Tiger Balm or Haw Par.
Read the source ↗
Brand concept artworkTiger Balm earned its place in gym bags and bedside drawers. We respect that. KONG began with the idea that the base could be different.
Familiar camphor and menthol targets. Beeswax, coconut oil, and shea butter beneath them. A clear jar that lets you see what is inside.
No bullshit means a formula you can read, a product we have tested, and a reason to choose it that holds up. That is the standard KONG has to earn.
Follow the first chapter ↗The planned three-pack gives every jar a place.
For the routine you already have.
Close to hand when the day slows down.
Keep it ready, or give it to someone who gets it.
Intended pack format. Final storage and use instructions will follow the finished product.
Not yet. KONG is in development. The planned offer is three 50g jars for $99. The waitlist takes no payment and does not reserve a paid order.
That is the intended model. Paid early preorders would help fund the first production run. Joining the founding list today is free; you will choose separately whether to place an order once the exact offer, production status, estimated delivery and refund terms are available.
That has not been tested. KONG's working brief targets 11% camphor and 10% menthol, matching the two active concentrations on Tiger Balm Red's US label. The base and finished formulation can change the sensation.
Camphor, menthol, cajuput oil, peppermint oil, clove oil, beeswax, coconut oil, shea butter, and vitamin E. The complete composition, ingredient specifications, and final label still need to be confirmed with a manufacturer.
No. The working formula includes beeswax. Final allergy information will be provided with the finished product.
There is no shipping date yet. Before paid early preorders open, we need a manufacturer-backed production plan and a credible estimated delivery window. We will state what is still in development and explain the refund terms before taking payment.
The planned pack contains 150g across three 50g jars. How long that lasts depends on the amount, area, and frequency of use. We will measure consumption on the finished product before giving a duration estimate. Three jars are not a 90-day treatment course. Final directions will come with the tested product.
The finished product will need a shelf life supported by stability testing and storage directions. We cannot promise that it never expires. Three jars are intended for home, your training bag, and a spare used within the final labeled shelf life.
We are starting with one product and one planned pack: three 50g jars at $33 each. A single jar of an established balm is a smaller commitment. Your waitlist preference helps us understand whether this format fits.
No. The three- and six-month options are tentative preferences for launch research. You are not placing an order, starting a subscription, or giving payment details.
No. Product images are concept renders. Clear glass and a gold lid are the packaging direction; the final jar may differ.
No. Leaving out petroleum is a formulation choice, not proof that KONG is safer. Safety, stability, directions, and appropriate claims must be assessed for the finished product.
Join the free founding list for development updates and first access to the early preorder offer. One original balm. Three jars: home, training bag, spare.
Hear how the formula, maker and packaging take shape. Your preferences help us plan the first batch.
We’re targeting $89 for the first founder three-pack, against a planned regular price of $99. The offer depends on supplier quotes and production costs. Joining creates no purchase commitment.
Early preorders are intended to help fund the first run. Before payment opens, you’ll see the product details, development stage, estimated delivery window and refund terms.
Free access to the offer. No payment, manufactured stock or shipping date reserved today.
Get development updates and first access to the early preorder offer. Help shape the first batch, then decide whether to back it when the product, delivery and refund terms are ready.
Free to join. No payment today. First access to the offer; no manufactured stock reserved.
Online signup is being connected. Email KONG to request a place on the founding list and receive development and launch updates.
Email KONG for first access ↗This opens your email app. Send the message to request your place. No payment or order is created.
Klaviyo accepted your signup request for processing. Confirm your email if you receive a confirmation message. Nothing was charged and no stock has been reserved. If no message arrives, check spam or email KONG.
1. Tiger Balm Red Extra Strength, US Drug Facts label. Camphor 11%, menthol 10%; paraffin petrolatum listed among inactive ingredients. Label updated December 19, 2025; checked October 26, 2026. Read the label on DailyMed ↗
KONG figures describe a working product brief, not a manufactured formula. Product imagery is conceptual. No clinical results, certifications, shipping promises, customer reviews, or safety superiority claims are being made.